For the first time in Long Tran's history this was the awaking moment for him and his fashion label Long Tran. Tran is a New York based designer whom I have had the chance of working with using his amazing pieces for my shoot that spoken a pure vision in the word fashion. Tran's collection gives you everything you would ask for from a fashion label, Art, creativity, and innovation.
Long Tran had the honor of presenting his new collection during
NYFW showing his S
pring/Summer 2013 collection.
When viewing the collection, and lookbook. I could not resist from seeing the beauty in both garments for Menswear and Womenswear. The
Menswear represented a soft feel with the elements of pastel colours along with different textures, and a Masculine feel of tailoring , and metals that were incorporated in the styling of the line.
Womenswear With the obscure use of raw silk and volumized lace, a soft nude is the foundation color of this seasons collection., and use of sheer fabrications capture the entire theme of softness.
All together
Long Trans vision was to make the crowd realize that his garments are pure art and using different shapes that captivates the feel of
Avant Garde.
Another interesting thing I find cool is how designer such as him turns the art form of Origami that is originated from Japanese culture into their collections. In Long Tran's case he's done a swell job.
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"I was nervous the whole time but after the show, I was so happy and excited."- Long Tran
I had the pleasure of finding out more about his collection.
What were you thinking about when design your collection for spring.summer 13?
I thought about the color and silhouette
In compression from your last collection what's different about it this season?
More texture and more look. Silk and lace for women, light wool, cotton and silk for men. Of course, there is a different color pallette..
How would you define your city's fashion? And how does it pull into your collection?
New York? I love this fashion city, however it is too busy. The place from NYC - Dimenna Center was where I have my show at. It is amazing and inspired me show for runway and the collection as well.
What was the process of putting everything together for fashion week?
Wow, it is a long plan (6 month before). We start with picking the location, the the collection, the shoot, then the show, but there is something more than that - the models and the sponspors.
What was the feeling to show case your first collection during NYFW?
I was nervous the whole time but after the show, I was so happy and excited
How do you select your models?
My PR (Drew) and I had a casting 2 weeks before the show to find new faces that fit with the look I want for the show
What's your favorite part about conceptualizing a design?
The favorite part are creating and seeing my designs come true.
What matters to you most as a fashion designer?
The concept, ideas and how to translate from sketches to actual garments. For others, they focus more on the business side, but to me, passion cannot be bought buy money. It is important to have a skill and ideas to make it happen. I rather being poor and make people inspire by my works rather than live rich and design simple clothes.
Where can readers buy your clothes/jewelry?
They can buy at: www.shop.longtran.co
How do you edit your collection each season for press, bloggers, etc?
Showing more dramatic clothes is my goal for each collection to impress others. Additionally, it have to look completely different from the last collection.
The collection seemed to be influenced by origami , What was your vision for this and incorporating it into your collection?
For the spring SS12 collection, I tried to create clothes in different fabric, different texture, different shape something that people never seen before. Origami is something that I think aabout for the collection from pleating the fabric.
How would you define your personal style?
My personal style will be: simple and clean
How would you define the style your line exemplifies?
I wished I could create a new vocabulary to describe my aesthetic for my line, I would said unique and artistic are what I am going for
How would someone use some of your pieces in daily life?
To go to art gallery, or special events related to fashion or they could use some of the more simple pieces for street wear or daily basic ( still look high end)
Where can readers find out more about you and your work?
They can go to www.longtran.co, www.longtranblog.wordpress.com OR Facebook at: www.facebook.com/longtran.co
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